The Duke-Amazon Deal Could Redraw the Map of College Sports Power. The story is not really about whether Duke deserves this partnership. Duke does...
Duke’s Amazon Deal Is About More Than Basketball. It Is About Who Controls the Future of NIL. The loudest reaction to Duke’s Amazon partnership...
At some point, Duke stopped behaving like a basketball program and started acting like a media property. Its multi-year partnership with Amazon gives...
The Kentucky Derby loves to market itself as timeless. The hats, the roses, the anthem, the mint juleps, and the old-money pageantry all work because...
Cherie DeVaux did not arrive at Churchill Downs as a novelty. She arrived as a trainer with a live horse, a serious operation, and a chance to do...
