Duke’s Amazon Deal Is About More Than Basketball. It Is About Who Controls the Future of NIL. The loudest reaction to Duke’s Amazon partnership focused on the games. The deeper story is the money around the games and who gets to direct them. This...
At some point, Duke stopped behaving like a basketball program and started acting like a media property. Its multi-year partnership with Amazon gives the streaming giant exclusive rights to three marquee neutral-site Duke men’s basketball games each...
The Kentucky Derby loves to market itself as timeless. The hats, the roses, the anthem, the mint juleps, and the old-money pageantry all work because the race has convinced America that tradition is its greatest asset. The Derby Sells Tradition...
Cherie DeVaux did not arrive at Churchill Downs as a novelty. She arrived as a trainer with a live horse, a serious operation, and a chance to do something the sport had never allowed a woman to do before—win the Kentucky Derby. Cherie DeVaux Didn’t...
For two minutes on the first Saturday in May, Golden Tempo was everything the Kentucky Derby is supposed to be—impossible, chaotic, ridiculous theater. The colt came from the back of the field to win the 152nd Kentucky Derby at long odds, while...
