March Madness Expansion Is the Latest Sign That College Sports Run on Money First and Logic Second. Viewed in isolation, Tournament expansion can sound like a tweak. Viewed in context, it looks like part of a much larger financial rewrite of college...
NCAA Tournament Expansion Is Being Sold as Inclusion. It Looks More Like Protection for the Powerful. The most effective ideas in college sports are often sold with soft language. Access. Opportunity. Fairness. The proposed expansion of the NCAA...
The NCAA Tournament is not short on drama. It does not lack memorable upsets, television value, or national relevance. Yet the push toward expansion continues because the problem being solved is not competitive. It is financial. The NCAA Doesn’t...
The Duke-Amazon Deal Could Redraw the Map of College Sports Power. The story is not really about whether Duke deserves this partnership. Duke does what great brands do: it uses its market strength to create more value. Duke to Amazon Is the First...
Duke’s Amazon Deal Is About More Than Basketball. It Is About Who Controls the Future of NIL. The loudest reaction to Duke’s Amazon partnership focused on the games. The deeper story is the money around the games and who gets to direct them. This...
